Solan
Website UI Design
Solan is a refined digital experience for a Sri Lankan luxury clothing brand that embodies the philosophy of quiet luxury. Designed for a modern audience that values craftsmanship, restraint, and timeless style, the project explores how minimal design can communicate sophistication without excess. The goal was to create a refined online presence that feels calm, elegant, and editorial — a space where the products and storytelling speak for themselves.
Design
Objectives
The goal was to craft a digital experience that feels as refined and deliberate as the garments themselves. Every interaction — from the moment the site begins to load — was designed to evoke calm sophistication and quiet confidence. - Communicate quiet luxury — through calm colors, refined typography, and deliberate spacing. - Emphasize storytelling — make the brand’s values and design philosophy feel tangible. - Create visual harmony — balance high-end aesthetics with usability and clarity. - Support conversion — highlight best sellers and encourage browsing without aggressive calls to action.
Project Timeline
Research
User Personas
User Stories
Design Direction
The design draws inspiration from modern editorial layouts and minimalist European fashion houses. The guiding principles were: - Less, but better. - Negative space as a luxury. - Typography as voice. - Soft neutral palette. Solan’s visual system extends beyond the UI — it’s about how the interface feels. - Lightweight UI elements: Thin borders, Square shapes. - Generous padding: Allows each element to breathe. - Refined transitions: Slow, deliberate hover and fade animations (in the envisioned prototype). This approach makes browsing feel calm and considered — echoing the brand’s “slow luxury” narrative.
